Marco O’Polo

Founded in Stockholm in 1967 by three friends — the Swedes Rolf Lind and Göte Huss and the American Jerry O'Sheets — Marc O’Polo’s first collection piece was a patchwork shirt of Indian cotton. Countering the contemporary trend towards synthetic clothing, the company’s enduring preference for natural materials was definitively expressed in its first advertising campaign which showcased a lone, organic motif: a single strawberry.

The young label experienced significant successes in 1972 with the introduction of a logo-imprinted, cotton T-shirt and the launch of a unisex sweatshirt. Having presented full womenswear and menswear collections since 1975.

  • Client

    Marc O'Polo

  • Role:

    Graphic design

  • Collaborators:

    Popular Design

  • Photographer:

    Peter Lindbergh

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